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what personal data we elevate and how we use it
The personal information we collect when you first register is used for identification and authentication purposes on Holzkern. Therefore, you can use the same credentials from any location and with any device. Holzkern will create a profile for you based on the information required to provide our products. The personal information we collect from the other sources mentioned above will be used in the format in which we receive it or, where appropriate, combined with personally identifiable information obtained from other internal or external sources.
We also use and analyze this personal information for the following purposes:
Improving our Products and Services: We will use your personal information to create a profile about you to better understand how you use our products and services to develop more interesting and relevant products and services, and the products and services we provide Offer you to personalize.
Processing Your Order: We will use the relevant personal information described above (including your name, address and payment details) to process and deliver your order and to inform you of the status of your order. In addition, we may use your age, year of birth or confirmation that you have reached a minimum age to determine whether you meet the minimum age for online purchases in your country and whether you are subject to applicable privacy and / or distribution laws to be considered a minor.
Conducting audits: We will also use your personal information to assess your creditworthiness and prevent fraud.
Holzkern products and services, customer contacts and offers: We will use your personal information to provide you with the products and services you have requested from us, such as promotions, Holzkern loyalty programs, events. This may also include the use of your personal information for participation in sweepstakes.
how we share your personal data
Restricted personal information that you provide when registering at Holzkern (your name, email address, password and date of birth), we will pass on to our cloud service providers for identification and authentication purposes, to enable you are quick and easy to log in to your Holzkern account anywhere in the world. We will also disclose your personal data to various third parties who process your personal data on our behalf, for example, third parties who administer our loyalty program and / or conduct our prize drawings / raffles, hosting providers, delivery service providers, and only for the purposes set out above, Payment service providers, fraud management providers and credit rating agencies, and analytics platform providers. We require these service providers and other third parties to comply with strict rules when processing your personal information, including the obligation to use your personal information solely in accordance with Holzkern and applicable law.
For customer care, we use the Customer Relationship Management module "Salesforce Marketing Cloud" and "Salesforce Service Cloud" from Salesforce.com Inc., The Landmark @ One Market Street, Suite 300, San Francisco, California, CA 94105, USA. Salesforce Marketing Cloud is a user database management service. The data are processed in the USA. Salesforce.com has had this service certified under the EU-US Privacy Shield Scheme. For more information about the Salesforce Marketing Cloud and Service and its processed data, visit https://www.salesforce.com/company/privacy/. In addition, these technologies collect information about the surfing behavior of the website visitors for marketing purposes and pseudonymous form. Cookies and web pixels are used for this purpose. With these technologies, we can improve our promotional offer for you. Holzkern also uses the Salesforce Marketing Cloud service, which is operated by salesforce.com Inc., The Landmark @ One Market Street, Suite 300, San Francisco, California, CA 94105, USA, to send the newsletter. In order to make our newsletter even more interesting for you in the future, customary technologies such as cookies or counting pixels are used in our newsletter.
The consent to the newsletter is voluntary and can be revoked at any time. The revocation can be done under settings in your customer account and of course via the unsubscribe link in each newsletter.
information by newsletter
Holzkern uses the Salesforce Marketing Cloud service, which is operated by salesforce.com Inc., The Landmark @ One Market Street, Suite 300, San Francisco, California, CA 94105, USA, to send the newsletter. In order to make our newsletter even more interesting in the future, commercially available technologies such as cookies or counting pixels are used in our newsletter. The consent to the newsletter is voluntary and can be revoked at any time. The revocation can be done under settings in your customer account and of course via the unsubscribe link in each newsletter. Emails with promotional information about Holzkern are only sent with the express consent of the user. Users may object to receiving the newsletter at any time. A contradiction possibility is u.a. in every e-mail. Before sending the newsletter, the e-mail holder receives a confirmation e-mail in which he must confirm the newsletter registration. Non-promotional information includes news under the contractual relationship with the user. This includes the sending of technical information, payment processing information, order inquiries and similar messages. The users can subsequently apply for the removal from the notification list by e-mail to the above-mentioned contact options. As part of the registration, the provider saves the login and the confirmation time and the IP address of the user. Holzkern is legally obliged to log the applications in order to prove a proper registration. When deregistering users will incur no additional costs than the transmission costs according to the basic rates. If the user has given the first and last name in the newsletter registration, this information is voluntary and can also be replaced by a nickname or a pseudonym.
Our website may provide social plug-ins of various social networks under certain circumstances. If you are using a social network like Facebook or similar. If you want to interact (for example, by registering an account), your activity on our website will also be reported to the appropriate social network. If you're logged in to one of our social networks or interacting with one of the social plug-ins while visiting one of our sites, the social network may add that information to your profile on this network, depending on your privacy settings. If you want to prevent this form of data transfer, you should always first log out of your social network account before you visit one of our websites or change the privacy settings in your app. Please read the privacy policies of these social networks to learn more about how you collect and transfer personal information, what your rights are, and how to set up the data settings to meet your needs.
facebook custom audiences
In the context of usage-based online advertising, the product Custom Audiences of Facebook (Facebook Custom Audiences1601 S. California Avenue, Palo Alto, CA, 94304) is also used on the website. Basically, a non-reversible and non-personal checksum (hash value) is generated from your usage data, which can be transmitted to Facebook for analysis and marketing purposes. A Facebook cookie is set. It collects information about your activities on the website (eg surfing behavior, visited subpages, etc.). For the geographical control of advertising, your IP address is stored and used.
Holzkern uses the "Custom Audiences" remarketing feature of Facebook Inc., 1601 S. California Avenue, Palo Alto, CA 94304, USA ("Facebook") on the website. By means of this function, the provider can address the visitors of the website purposefully with advertising, in that for visitors of the website personalized, interest-related Facebook ads are switched when they visit the social network Facebook. To perform the function, the remarketing tag from Facebook is implemented on the provider's website.
This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses so-called "cookies", text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, if IP anonymization is activated on this website, your IP address will be shortened by Google beforehand within member states of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address provided by Google Analytics as part of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by a corresponding setting of your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible. In addition, you may prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading the browser plug-in available under the following link and install: http://tools.google.com/dlpage/gaoptout
google adwords and conversion tracking
To promote our services, we run Google AdWords ads using Google Conversion Tracking and Google Tag Manager for personalized, interest, and location-based online advertising. The option to anonymize the IP addresses is controlled by the Google Tag Manager via an internal setting, which is not visible in the source of this page. This internal setting is set so that the required by the Federal Data Protection Act anonymization of IP addresses is achieved.
Ads appear after searches on Google Network sites. Detailed information about the Google Network can be found at https://support.google.com/adwords/answer/1752334?hl=en. We have the ability to combine our ads with specific keywords. With the help of cookies, we can serve ads based on the previous visits of a user to our website.
Using this technology, Google and we as a customer receive information that a user clicked on an ad and was redirected to our web pages. The information obtained here is used exclusively for a statistical evaluation for ad optimization. We do not receive any information that personally identifies visitors. The statistics provided to us by Google include the total number of users who have clicked on one of our ads and, if applicable, whether they have been redirected to a conversion-tagged page of our website. Based on these statistics, we can understand which search terms were used most often on our ad and which ads lead to contact via the contact form by the user.
If you do not want to do this, you can prevent the storage of the cookies required for these technologies, for example through the settings of your browser. In this case your visit will not be included in the user statistics. You also have the option of selecting the types of Google ads or opting out of interest-based ads on Google using the ad settings (see http://www.google.com/settings/ads/anonymous?hl=en). However, we and Google continue to receive statistical information on how many users visited this page. If you also do not want to be included in these statistics, you can prevent this with the help of additional programs for your browser.
access and correction of personal data
how we protect your personal data
We take the protection of your personal information very seriously and implement appropriate technical and organizational measures to protect it against unauthorized or unlawful processing of this data and their accidental loss, destruction or damage.
opt-out and discharge of marketing messages
All of our marketing communications include an easy way to unsubscribe from receiving more communications in the future, such as a link that allows you to sign out. You can also log out of certain channels only (e.g. E-mail or SMS) according to the information in the message sent to you via a specific channel or via the settings of your log core account. If you wish to unsubscribe from Holzkern marketing messages, you can use the unsubscribe link in the already received messages or contact us directly as follows:
If you want to reach us by mail, please send your request to:
Holzkern - a brand of the Time for Nature GmbH