Our Roots

What is Holzkern all about? Rural idyll and urban style!

Our team during company vacation

We are a young startup company from Austria working in partnership with experienced watch manufacturers to transform raw, natural materials into unique timepieces. This section of our website is intended to help inform our customers about what we’re doing and why we’re doing it.

Enjoy your time!
Your Holzkern Team

Why we do what we do

Our team picturing the Holzkern logo

Modern society is able to provide us with an enormous amount of information, stimulation and seemingly endless opportunities in life. The pressure to use this information, stay stimulated and pick & choose which opportunities to pursue has become a fundamental source of stress and anxiety for the aspirational youth. Today's world is marked by a consumption of enormous amounts of information and seemingly endless opportunities of what to do in life. Despite the wealth in the first world, young people often feel overwhelmed by their options and experience excessive pressure, stress and quite frequently self doubt.

We firmly believe that a “time-out” in the glory and splendor of nature is one of the best ways to practice self-reflection during such overwhelming times—to slow down and become more aware of what we may be neglecting, taking for granted, and reconsider our paths in life.

To express our appreciation for this quality time and symbolize our company’s mission, we have chosen the annual growth rings of a tree as our logo. With this philosophy at our core we aim to provide a unique and personal piece of nature for all of our customers which may serve as a daily reminder to make the most of every moment.

Wood and Stone - Our Materials

Assembly by hand

"Uniquely Natural. Naturally Unique." That’s more than just a catchy slogan to us—it explains our strong connection to the materials which have been used by every civilization throughout human history: WOOD and STONE.

Our watches are made with a wide variety of premium hardwoods sourced from all over the planet. This provides us with the flexibility to offer so many unique products in a plethora of designs. Furthermore, aside from its naturally unique aesthetic, a wood watch is exceptionally comfortable to wear due to the lightweight and inimitable haptic of wood. 

To make absolutely sure that our customers have an opportunity to purchase a quality, stylish product that is both natural and unique from any other wood watches out there, we also employ a variety of quality stone in many of our product designs. This pairing of natural materials together with classic and minimalistic designs is what truly sets Holzkern apart.

Fairness and Sustainability

Team in nature

To "give more than you take" is an important principle to us and we know that it’s important to our customers as well. With that in mind we make an effort to minimize spending on other processes in order to reach two goals:

  1. We want to offer you a fair and affordable price for your piece of nature.
  2. We want to give back to nature more than we take for a watch.

We’ve taken the necessary steps to manage the first goal. To achieve the second, we need you and our partners – the St. Pius workshop of Caritas in Peuerbach, and the PrimaKlima association.

We donate €1 for every watch sold in reforestation projects in Nicaragua or toward the employment of people with reduced physical, sensory, or mental capabilities. This arrangement establishes our stable contribution to projects in climate protection, social support, and environment sustainability.

Would you like to learn about our partners? You are welcome to visit the following websites: www.prima-klima-weltweit.de and www.caritas-linz.at.

Thank you for your support!